Lesson 1: The Method Matters Most
Lessons for Leaders
By: Rhonda Sheets

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The most common and costly mistake credit unions make when embarking on a new research project is choosing the wrong method for learning what they are trying to learn about their members, their employees and their futures. This should not be surprising considering that few, if any, credit union executives and senior managers have any formal education, training or experience with designing, deploying, deciphering or leveraging the results of a properly executed research initiative. That's why this short series of valuable lessons -designed specifically with those key leaders in mind - has been written.

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