Credit Union Executive Lesson Intro_Big Problem
Lessons for Leaders
By: Rhonda Sheets

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What if you receive intel that a powerful competitor is poised to enter your market exactly 13 months from now? Your credit union faces the potential loss of scores of members, along with the revenue they represent. You have 12 months to derail this threat - what do your analytics tell you that you can act on right now to keep your members attached to you? How will you keep them so close that exploring a relationship with this new competitor isn't even an option for your members?

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